LaunchPad:
From Idea to Income in 8 Weeks

Are you ready to turn your professional skills into a thriving services business?
LaunchPad guides you every step of the way. From forming your corporation to landing your first customer and getting paid, we’ll help you build your business from the ground up.

Designed for:

Software Developers
UX/UI/Visual Designers
Digital Marketing Professionals
Video Content Creators
Coaches and Consultants

Why launchpad

Entrepreneurship is the most powerful vehicle for achieving your dreams. By becoming an entrepreneur, you can create meaningful change, build a life you love, and make a lasting impact. Entrepreneurs drive innovation, create jobs, and bring diversity to the market. The world needs more entrepreneurs and fewer giant corporations.

What is launchpad

LaunchPad is an intensive 8-week program for aspiring solopreneurs and freelancers ready to take their business ideas from concept to reality. With 16 hours of training delivered virtually and ongoing support through our Slack community, LaunchPad provides the tools, strategies, and support you need to succeed.

How it Works

Duration

8 weeks

Training

16 hours of live virtual sessions

Support

Access to an exclusive Slack community for continuous support and networking

Group Coaching (VIP)

Weekly small group coaching calls for personalized guidance and feedback

Program Overview

Week 1

Laying the Foundation

Business Ideation and Finding Your Niche

Understanding the importance of business ideation.
Techniques for brainstorming and validating business ideas.
Identifying and selecting a profitable niche.

Customer Validation and Defining Your Services

The importance of validating your business idea with potential customers.
Techniques for customer interviews and surveys.
Determining the services you can offer based on your skills and market needs.
Packaging and productizing your services.

Week 2

Legal and Financial Setup

Legal Considerations and Financial Setup

Choosing the right business structure (LLC, sole proprietorship, etc.).
Basics of drafting operating agreements and contracts.
Setting up a business bank account and understanding credit.
Basic accounting principles and tools like QuickBooks Online (QBO).

Planning for Taxes and Protecting Yourself

Basics of tax planning for your business.
Importance of business insurance (E&O, liability)
Legal considerations to protect your business from accidents and lawsuits.

Week 3

Building Your Brand and Online Presence

Building Your Brand

Defining your brand identity: logo, brand colors, and voice.
Crafting a compelling brand story and elevator pitch.
Personal branding strategies to position yourself as an expert.

Establishing an Online Presence

Building a simple yet effective website.
Basics of SEO to drive organic traffic.
Determining the services you can offer based on your skills and market needs.
Using social media to build and engage with your audience.

Week 4

Marketing Strategies and Lead Generation

Content Marketing Strategies

Developing a content marketing plan.
Blogging, video marketing, and social media strategies.
Leveraging content to attract and retain clients.

Lead Generation Techniques

Strategies for generating leads online
Building a network
Using platforms to find clients.

Week 5

Getting Your First Customer and Managing Relationships

Strategies for Acquiring Paying Clients

Crafting a compelling sales pitch.
Leveraging your existing network for referrals.
Effective use of proposals and client meetings.

Managing Client Relationships

Best practices for communication and setting expectations.
Handling client feedback and revisions professionally.
Building long-term relationships for repeat business.

Week 6

Delivering Quality Work and Project Management

Delivering Quality Work

Techniques for ensuring high-quality deliverables.
Importance of meeting deadlines and managing scope creep.
Revision and sign-off processes.

Project Management

Basics of project management and tools.
Implementing an agile process in your business.
Setting and tracking milestones and deliverables.

Week 7

Financial Management and Pricing

Pricing Your Services

Strategies for pricing your services (hourly vs. project-based).
Understanding your value and negotiating rates.
Creating packages and retainer agreements.

Invoices and Getting Paid

Best practices for creating and sending invoices.
Tools and software for managing payments.
Handling late payments and setting payment terms.

Week 8

Scaling Your Business and Future Planning

Outsourcing and Delegation

Identifying tasks to delegate and finding reliable contractors.
Building a support team to scale your business.
Tools and platforms for outsourcing work.

Setting Future Goals and Continuous Improvement

Conducting regular business reviews and identifying areas for improvement.
Setting SMART goals for your business.
Continuous learning and professional development.

"What sets Jarod apart as an advisor is his extensive experience inside and outside of business. He has a proven track record in multiple ventures and is a true expert in entrepreneurship. But what truly makes him exceptional is his ability to navigate the emotional and relational aspects that go beyond entrepreneurship. Jarod's valuable insights and expertise in these areas make him incredibly valuable as a coach and advisor."

Marcel Petitpas - CEO and co-founder of Parakeeto

Hi, my name is Jarod Ferguson. Coach, entrepreneur, and founder of Royal Jay & Virayo.

I've bootstrapped multiple 7-figure companies to $30 million in combined sales and invested in startups across various sectors. With years of experience as a technology entrepreneur, business adviser, and coach, I've seen both the highs and lows of building businesses.

Now, I'm channeling that experience into LaunchPad, a program designed to guide you from idea to income in just 8 weeks. My approach combines hands-on consulting, strategic advice, and ontological principles into a unique method that addresses both the mindset and the practical steps needed to launch and grow a business.

Jarod Ferguson sitting with globe behind him

Pricing

IGNITE

$795

16 hours of live training
Access to Slack community
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BOOST

$1195

Everything in Ignite
Weekly small group coaching calls
Personalized guidance and feedback

ASCEND

$9995

Everything in the Boost Package
6 Months 1-1 coaching after the 8 week training
Space is very limited

Time Commitment

7 hours/week

To get the most out of the program, attendees will need to dedicate at least 5 hours a week in addition to the 2-hour weekly lesson.
‍

When is it?

January - March 2025

The two-hour Zoom sessions will tentatively be held from 6 to 8 PM ET.
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Money-Back Guarantee

100% refund

We offer a money-back guarantee if you attend all the sessions and are not completely satisfied.

Frequently Asked Questions

Who is this program for?

LaunchPad is ideal for designers, marketers, software developers, video editors, writers, coaches, and other service professionals looking to start or grow their own business.

How much time will I need to commit?

In addition to the 2-hour weekly Zoom sessions, you should plan to dedicate at least 5 hours per week to get the most out of the program.

What is included in the Boost Package?

The Boost Package includes everything in the Ignite plus weekly small group coaching calls with a 5-person cohort for personalized guidance and feedback.

What is included in the Ascend Package?

The Ascend Package includes everything in the Boost, plus six months of additional 1-on-1 coaching starting after the 8-week training. This package offers three monthly 1-on-1 calls and ongoing support via text and Voxer.

What if I'm not satisfied with the program?

If you attend all the sessions and you're not completely satisfied, we offer a money-back guarantee. We're confident in the value that LaunchPad provides.

Are there any additional fees?

There may be additional fees, such as filing fees for your LLC or hosting your website (if you choose to build one).

Do I need to have a business idea before joining the program?

No, you don't need to have a fully formed business idea before joining. The first week of the program is dedicated to business ideation and finding your niche.

Will the sessions be recorded?

Yes, all sessions will be recorded and made available to participants. This way, you can review the material at your own pace or catch up if you miss a session.

What kind of support will I get outside of the weekly sessions?

Participants will have access to an exclusive Slack community where you can ask questions, share experiences, and network with fellow participants. VIP members will also receive weekly small group coaching calls.

Can I join the program if I'm not based in the U.S.?

Yes, the program is open to participants worldwide. Please note that the live sessions are scheduled in Eastern Time (ET), so you may need to adjust for your local time zone.

How personalized is the coaching in the Boost Package?

The Boost Package includes weekly small group coaching calls with a 5-person cohort, allowing for personalized guidance and feedback tailored to your specific business challenges and goals.